Face serum: what is it and what is it used for?

A face serum is an essential cosmetic product formulated with a high concentration of active ingredients.

For this reason, its action on the epidermis is especially targeted, depending on the skin type and its specific needs.

Face serum is made with highly concentrated ingredients that absorb quickly and enhance the subsequent action of creams and fluids.

It is a must-have step in any beauty routine for those who want visibly better-looking skin.

Face serum can be used in two different ways:

• As a booster: It enhances the effects of face creams or other beauty treatments applied to the skin.
• As a complementary treatment: It supports the active ingredients found in other cosmetic products, such as face creams, helping increase their effectiveness.

You may be wondering: will it weigh my skin down? Is it just an unnecessary addition to my favourite cream?

The answer is no.

Serum usually has a very lightweight, fast-absorbing texture. Once applied, you will barely even feel it on the skin.

Try it and see for yourself.

For best results, we recommend applying face serum at least once a day, although twice a day is even better.

Why? Because serum is designed to be included in your regular beauty routine. By applying it alongside your usual morning and evening skincare steps, cleansing and face cream, it naturally becomes easy to use it twice a day.

Serum should be applied to the skin before your face cream, whether during the day or at night.

But do not worry: you will not need to wait long between one step and the next. Thanks to its ultra-light texture, you can apply your face cream immediately after massaging the serum into the face and neck.

In just a few moments, the nutrients in the cream will be absorbed and enhanced by the serum applied beforehand, creating a synergy that leaves the skin feeling incredibly comfortable and cared for.

Face serum can also be used on its own when you want a fast-absorbing product that feels light on the skin.

This is especially recommended during summer, when the skin tends to sweat more easily and some face creams may feel too heavy.

In autumn, winter and also spring, however, our advice is to combine serum + cream to boost the effects of the skin-nourishing ingredients.

Today, serums have been formulated to meet a wide range of needs: anti-wrinkle, antioxidant, breast care, prevention of tissue relaxation, hydration, lifting effect and much more.

This is because every skin type and every age has its own specific needs.

Each serum, depending on its formula, can respond to those needs by delivering active ingredients deep into the skin in micro-molecules that penetrate more effectively.

If your skin chaps easily, you need an extra boost to pair with your ultra-moisturising cream.

Take action with a deeply hydrating and soothing face and neck serum, preferably formulated with hyaluronic acid for an immediate replumping effect.

It helps awaken the complexion and makes the cheekbones, eye contour and forehead look firmer and more compact in just one step.

Arganiae recommends... Face Complex face serum

A specific treatment for intensive hydration of the face and neck, rich in natural extracts of argan leaves, Senegal acacia and ginkgo biloba.

Bring your skin back to life with a vitamin C serum, the ultimate winter vitamin for your complexion.

Thanks to this precious natural ingredient, you can target discolouration and dark spots, helping the skin look smoother, brighter and more radiant.

Arganiae recommends... Argan C face serum

An ampoule serum formulated with 100% pure vitamin C powder, with a brightening action on skin spots.

It helps prevent free radical damage and supports collagen formation for an incredible anti-wrinkle effect.

In addition to vitamin C, it contains apple polyphenols and oat proteins, known for their highly moisturising properties.

Intensive face serums can be a valuable ally against fine lines, especially when they are lightweight, elasticising and enriched with natural oils that help create a lifting effect while improving skin firmness.

Thanks to their light texture, you can apply just a few drops and enjoy hydrated, radiant-looking skin all day long in no time.

Arganiae recommends... Canapa Touch hemp oil face serum

Formulated with Cannabis sativa, a plant known for its many natural properties, together with organic argan oil, hyaluronic acid and stem cells from the Uttwiler Spätlauber apple.

A powerful blend of natural ingredients designed to bring new vitality to your face.

It hydrates and protects the skin, helps keep skin ageing under control and gives an immediate lifting effect.

Definitely worth trying.